And I'm talking to myself here, because I haven't done it yet - but I'm getting there.
What a lot of things to have to think about.
My aim: to set up an opt-in ezine (newsletter) delivered by email, subscribed to via an online form, produced... bimonthly. Just looked that up in Chambers to check: "bimonthly - happening once in two months: also twice a month." Well I mean twice a month. Fortnightly. Every two weeks. But I haven't decided on that yet!
I have picked up a mass of information on this, so here is the list of tips and tricks, as well as considerations so far.
- Name your ezine. Oh dear. Two days' hard thinking - and no inspiration yet. I've thought of some great titles, but at the end of the day, it will probably be the name of the website plus "newsletter". Apparently it's good to have a word like "news" in the subject line.
- So you have to avoid spam-triggers in your ezine. Obviously I'm not going to include anything offensive, but there are all sorts of phrases to avoid. Take a look at this - beginning to get the picture? Good job I've got my SpamcheckIt!
- Let's think about a bit of content. Quite a bit of content in fact. Calendarize it. Decide what is going out in each issue a few weeks' ahead. More about content anon.
- Now, which day of the week should you send out your ezine? When do you read your newsletters? I bet you don't know what day of the week they arrive. Are there some you open and some you don't? Do you open the rubbish ones when you have a bit of time to kill and leave the good ones 'cos they arrive at a bad time? I only subscribe to three newsletters myself, and I have no idea when they get sent. Does it matter? Hmmm...
- If you have a blog, plus RSS, what is the point of doing an ezine? Well, according to statcounter, returning visitors are the very lifeblood of a site. So anything you can do to keep 'em coming back is good.
- How about doing one of those little 3D bookcovers to advertize your ezine?
- The ezine is up and running (just imagining here) - and it's time to "flag it up" on the web. So off we go to new-list (redirected when I put in ezineuniverse).
- Of course, the place to go is ezine university where they welcome new students and can't wait to send you... ezines, ebooks and the like!
Well, that is just a taster of what I have found out the last couple of days. Time to turn in and let my subconscious work on that snappy, memorable, informative, instantly recognizable "open me!" ezine title...